L'Oreal Texture Expert Fixatif Superior Hold Gel for Medium / Thick Hair target Texture and Client desires. Fiber gel texture provides intense holding power. This wet to cement product helps mold and sculpt hair into spikes, waves or any form you desire. " Transform Medium/ Thick textures into sculpted, smooth or, luminous styles. Directions: Apply to damp hair then form style as desired. Hold level intensifies when applied directly to dry hair, so apply sparingly at first then add more as desired. Styling Tip: Ideal for dramatic end results. Product stays moist and malleable until air or heat is applied to set the style in place.