Alterna shampoos improve the way your hair performs. Stress from the environment, the sun, aging, chemical services, and everyday styling damages hair and leaves it brittle, dull, and lifeless. Alterna Caviar Anti-Aging Blonde Shampoo will refresh blonde tones and revive vibrancy while eliminating brassiness. Optical Brighteners bring out blonde highlights and deliver a healthy looking glow. Infused with Seasilk, Age-Control Complex, and Color Hold to protect color and fight the aging process with focused precision. Alterna Caviar Anti-Aging Blonde Shampoo is sulfate-free.