Higher, harder and bigger hair.  From updos to mohawks.  Sebastian was first to capture true hair design in a resin-charged pump spray.  This revolutionary styling tool creates power hair, allowing for extreme gravity-defying looks for any generation.  When it came time to name this product, nothing described is better than the unique sound it made when it was sprayed..."SHHH."  So the name "Shpritz" was born, and "Forte" was added meaning strong.  Over the years, "Shpritz" has become a hair-industry term to describe pump sprays, a true original.