A daily deep-cleansing and moisturizing shampoo. It takes away build-up and dirt, not everything else. Many cleansing shampoos can leave hair feeling more "squeaky" than just clean. This shampoo adds in moisture and shine. With organically grown aloe, camomile, calendula and black tea to soothe the scalp. And a mood-shifting Pure-Fume™ aroma of certified organic ylang ylang, olibanum, lemon and black pepper.