Pure Color Protect, formerly Creme Moist. Don't trust your dry, fragile hair to ordinary shampoos. They can rob the last drop of moisture and remove color from chemically treated hair. Luxurious (5.0 pH) botanical-rich lather lets your hair hold on to moisture it needs, while it keeps your haircolor brighter, longer. It's pure formula won't over condition. Contains a delightful aromatherapy essence.